

This 3-part series explores the reality of change in business. from recognising when it’s needed to navigating the emotional impact. We dive into why change feels so hard for entrepreneurs - even when we know it’s needed. From procrastinating tough staffing decisions, to resisting new systems or boundaries, to finally embracing the shift, we share a heartfelt look at how to stop avoiding change and start leading it with confidence.
Thursday, December 18, 2025
Businesses are built on people, and people bring relationships, loyalty and history. We all have our past’s. Past experiences, past wins, past fails, past processes, “our way” of doing, thinking AND feeling. That’s what makes both making and managing changes, one of the hardest (and most emotional) parts of leadership.
Take my son as an example. If I swap his lunch apple for a banana, that’s a low-impact change. Sure, I’ll get the inevitable “muuuuuum, I don’t like bananas as much as apples!” - but he’ll eat it if there’s nothing else. Within seconds, he’s over it.
Now, change his routine? Whole different story. If I suddenly put him in childcare one day a week, cancel his favourite sports activity, or ban Friday night playtime with friends - that’s a high-impact change. Those decisions can’t be made without a bit of discussion, reasoning, and explanation.
From his perspective, I’m ruining his little world. He doesn’t know that childcare one day a week means mum can actually work (and afford all the fun stuff). He doesn’t get that stopping one sport might mean starting another he’ll love even more (thanks to mum getting him a spot on the team). He doesn’t see that Friday “no-friends” rule is actually Friday family adventure day - and he still gets six other days to play.
For the first ten seconds though? To him, I’m the worst mum everrrrr. Until I explain the “why.” Then, balance is restored.
That’s the point: without clarity, change feels confusing, unfair, even a little bit cruel. With clarity, it makes sense - even if it takes a minute to sink in.
Let’s be real - changing entire business models or coming to the realisation existing businesses no longer work, are the ultimate “changes” - but these scenarios do not happen often.
In leadership, the biggest noise around change for my clients is usually staffing issues. Changing a system, tweaking an offer, or adjusting working hours is uncomfortable, but doable with support. The real heartache comes when it involves people. Hiring, firing, shifting roles, or even just having that “you’re not in the right seat” conversation - those are the changes that keep founders up at night. Because it’s not just about the role, it’s about loyalty, relationships, and the fear of letting someone down.
Recognising and accepting change - and then taking the steps to actually take action - is not just a strategic decision, it’s a deeply human one. One I have dealt with myself recently, as I told you about in my previous blog.
I spent 7 months keeping a contractor in a retained agreement - with no tangible results. I knew as the months went by, that nothing was changing. I knew we had to have a conversation but I avoided it and moved it on to the next month. I knew the fault mainly lay with me - and not the contractor. I had given them a role with my initial thoughts and requirements, and I didn’t let them know my requirements had changed. They were in the dark. So each month I felt disappointed and each month they never knew I felt that way.
When I finally faced it and approached them - a weight was lifted. They were so eager to do well for me, and so happy to take responsibility for their part…that we both had a meeting of minds and came up with a new plan.
One that involved my new wants and expectations.
One that supported both of us in creating and doing the work that was needed.
One that made the role work and meant that I could relax - because we were both on the same page.
All it took was me having the conversation that I could have had in month 3. I let it get away from me. How silly right! One conversation was all it took!
In that case I did not cancel the contract, but I have had to do that before - both for myself, for clients I have worked with, and when I was a big boss in global retail.
Let me say this - it’s not easy on either side. And I have only had a very very small number of clients feel “ok” with letting someone go.
Letting go of staff, or even reshaping their roles, often comes with guilt, fear of conflict, and grief for what once worked. It’s natural to feel conflicted - you’re balancing care for individuals versus care for the company’s future.
When I started my consultancy, one of my previous clients knew her team setup wasn’t working. Too many crossed wires, too many “quick questions” landing on her plate, and too much work that should have been handled. She knew she needed to restructure. But it felt too hard. Too awkward. Too big.
So, she delayed. And guess what? The stress didn’t just stay, it multiplied. She was doing two people’s jobs, without paying herself for one of them! When she finally made the shift (with support), the relief was instant, on both sides. The employee had actually been feeling overwhelmed for over a year and also wanted to move on to pastures new. They too were unable to have the conversation and that just shows it goes both ways. Yes it was tricky managing the workload for a while, until someone suitable for the role was put in place, but on the other side? Space. Clarity. A team that actually worked.
When you approach staffing changes with honesty and compassion, they can become less about “letting someone go” and more about making space for what comes next - for them, for you, and for the business.
My final words on this topic will be in Part 3, where I will chat to you about life after the shift, and what opens up after you embrace change.
See you soon,
Natalie x
P.s: I must have written the word change 30 times in this blog. Surely that’s a record? ;)
Connect with me on Instagram for daily insights, behind-the-scenes glimpses, and real-time conversations about building a business that truly supports you.
Follow @nataliehewett.growth and say Hi!

Business growth strategist helping high-achieving women simplify and scale without exhaustion. Clear strategy, clean systems, steady revenue.

A quick diagnostic to find your top two leverage moves this quarter.
Simple. Clear. Actionable.
©2025 Natalie Christy Janine Hewett