Hi, I'm Natalie Hewett, business consultant in Zurich
Make your business the predictable part of your life
I read the launch you have already run, together with what it cost you, as a former COO and a certified sleep, stress and recovery coach. Then we rebuild the business underneath, so it fits the life you want and you can plan a whole year around it.
Your last launch
Your launches are showing you what your business has outgrown.
- It sold
- And still every decision, every approval and every loose end found its way back to you.
- It fell short
- And you are wondering whether launches still work for you at all.
- It looked fine
- On paper the numbers were fine, and it still did not feel like enough, because you are harder on yourself than anyone around you would ever be.
Most of the women I work with arrive convinced they need better marketing, more leads or a bigger audience. Sometimes that is part of it. Far more often the launch has shown something underneath: an offer suite carrying more than it needs to, a team that does not yet know what it owns, or a calendar that belongs to everyone except you.
Just a little bit more, I can make it, it will soon be calmer.
A sentence a client wrote down before our first call
How I work
Three things I bring to your business
The structure we build is shaped around your life and the season you are in.
We start with what already happened
Your last launch already shows what breaks under pressure and who actually owns what, so we read it together before we plan anything new.
I size the plan to your life
Your capacity is part of the business, and I hold a current certification in sleep, stress and recovery coaching. Every calendar, launch plan and offer we build is sized to the hours and the energy you actually have.
I still care about your revenue
I am pro ambition, pro growth and pro launches. So when I tell you that you can take your Fridays off, you can believe me, because the person saying it is still watching your numbers.
The method
Simplify & Reset™, four phases in a fixed order
- 1
See It Clearly
Do you know what actually happened last time?
- 2
Stop the Bleed
What is draining you faster than it is growing you?
- 3
Build the Container
Can your business run without you in every chair?
- 4
Lead From the Front
Is your revenue model built for the next level?
The order never changes, because simplification comes before scale.
See how the method worksWhat the phases feel like
What changes, in their own words
Two moments from inside the work, in my clients’ own words and shared without their names.
“It was one of the most important six months in my business life, and I mean it.”
“I could work with a focus I had never had before.”
“This whole round has been easy and light!”
“Where there used to be emotional roller coasters, there is now strategy, planning, analysis, learning, optimization, a spirit of experimentation, and resilience. I now feel like a true CEO, no longer in the sense of a ‘chief of everything’ hustle.”
“What sets Natalie apart is her unwavering focus on my success. It’s never about her, but always about guiding me to shine.”
About me
Twenty years of building structures that hold
I have spent twenty years building structures that keep working when the person in charge leaves the room, from a fitness studio to KIKO Milano to the inside of a multi-seven-figure online business education company.
On 6 December 2023, at the start of a big launch, I learned what happens when you never build that structure for yourself. Simplify & Reset™ is what I built on the other side. Today I work in English and German, with five to six Partnership clients at a time.
Questions
What women ask me first
The questions I hear most often before someone takes the first step.
Who do you work with?
I work with established female online business owners across Europe who sell through launches, usually two years or more into their business and with a small team, where most decisions still come back to them. I work in English and German.
Do I have to stop launching?
No. I am pro launch, and most of my clients keep launching. What changes is what the launch rests on, so your launches are prepared weeks ahead and your team can carry them.
What changes when we work together?
Usually the first thing that changes is your week. Decisions stop waiting for you, the launch plan lives in one place and the next launch starts from the last one instead of a blank page. One client described her launch afterwards as “just well executed”. Another wrote before we started: “Scaling income without scaling the right systems and support doesn’t create true success ... it just creates more pressure.” What we build together is a business you can read, so you know what will happen next and can plan your year, your holidays and your family around it. Because the change happens month by month, many women forget how it was before; one told me six months in, “I can hardly remember what I did this spring haha”. My goal from the first call is that you lead it on your own again.
Do you help with launches?
Yes, and to be honest it is one of my favourite parts of the work. I am an experienced launch strategist and launch manager: I ran the operations of a USD 2M+ launch as COO with a small team, I have helped women run their very first launch and I have helped others get more out of launches they had run for years. What I don’t do is hand you one launch formula. I start from the launch you have already run, because it shows how your whole business works under pressure, and then we build the way of selling that fits your capacity: one bigger launch, a steady rhythm of smaller campaigns or launches with a layer underneath. A launch built that way can be a lot of fun, and the business around it fits the life you want.
How do we start working together?
Most women begin with the free Launch Fit Check, 16 questions that show the one weak spot to fix before their next launch. From there, the Launch Debrief is a focused first step, the Simplify & Reset™ Partnership is where we rebuild the structure together, and a VIP Intensive is available on request. If you would rather talk first, a thirty-minute Clarity & Strategy Call is for working out your best next step.
What I build toward with every client
You can build an ambitious business and live a full life at the same time, but only when you stop building on autopilot and start building on purpose.
You are allowed to want more and to build it your own way. What makes that possible is a structure built around your life, and the place to begin is the launch you have already run.
Where to begin
Your business has at least one weak spot, and every launch shows it.
I don’t believe a launch has to exhaust you, and I don’t believe your business has to either. So I built a free way to find the one weak spot that makes both heavier than they need to be. The Launch Fit Check takes 8 minutes: 16 questions, my reading under every answer and your weak spot before I ask for your email.
Find my weak spotNot sure what fits yet? A thirty-minute Clarity & Strategy Call is for working out your best next step with me, or whether there is one at all.