Hi, I'm Natalie Hewett, business consultant in Zurich
I am a sparring partner for women entrepreneurs who sell through launches. As a former COO and launch manager I read the launch you have already run and rebuild the structure underneath it with you, so the business keeps growing without everything coming back to you.

Most of the women I work with arrive convinced they need better marketing, more leads or a bigger audience. Sometimes that is part of it. Far more often the launch has shown something underneath: an offer suite carrying more than it needs to, a team that does not yet know what it owns or a calendar that belongs to everyone except you.
Just a little bit more, I can make it, it will soon be calmer.
A sentence a client wrote down before our first call
Women who come to me through a recommendation often ask how this compares with a business coach, a launch strategist or one of the big programmes and communities for women entrepreneurs. Each of them has its place and many of my clients came to me from one of them. This is where I sit.
A programme or a community gives many women one path to follow, which is a good place to learn. The Partnership is one to one, so every decision is made for your business, your team and the season you are in.
A launch strategist usually plans the next launch. I read the one you have already run first, with access to your numbers and your tools, because it shows where the whole business holds and where it still waits for you.
An online business manager runs the work for you. I ran operations inside a multi-seven-figure company, so I help you build that structure while you stay the one who leads.
I hold a current certification in sleep, stress and recovery coaching, so every calendar, launch and offer we build fits the hours and the energy you actually have.
I am pro ambition, pro growth and pro launches. So when I tell you that you can take your Fridays off, you can believe me, because the person saying it is still watching your numbers.
“Where there used to be emotional roller coasters, there is now strategy, planning, analysis, learning, optimization, a spirit of experimentation, and resilience. I now feel like a true CEO, no longer in the sense of a ‘chief of everything’ hustle.”
“What sets Natalie apart is her unwavering focus on my success. It’s never about her, but always about guiding me to shine.”
It was one of the most important six months in my business life, and I mean it.
I could work with a focus I had never had before.
This whole round has been easy and light!
The Partnership
Six months, one to one, with me beside you. We work through four phases in a fixed order, because simplification comes before scale. See every detail
You leave this phase with
You leave this phase with
You leave this phase with
You leave this phase with
Each phase takes about six weeks and they overlap, usually with a launch running alongside. Open a phase to see what you leave it with.
Thirty minutes on Zoom and no decision on the call. I listen first, then tell you honestly whether I think I can help and when we could begin.
Book a conversationPrefer to start with one launch? The Launch Debrief reads it in full with you, and its fee is credited if you join the Partnership within fourteen days.
I have spent twenty years building structures that keep working when the person in charge leaves the room, from a fitness studio to KIKO Milano to the inside of a multi-seven-figure online business education company.
On 6 December 2023, at the start of a big launch, I learned what happens when you never build that structure for yourself. Simplify & Reset™ is what I built on the other side. Today I work in English and German, with five to six Partnership clients at a time.

I work with established female online business owners across Europe who sell through launches, usually two years or more into their business and with a small team, where most decisions still come back to them. I work in English and German.
No. I am pro launch and most of my clients keep launching. What changes is what the launch rests on, so your launches are prepared weeks ahead and your team can carry them.
Usually the first thing that changes is your week. Decisions stop waiting for you, the launch plan lives in one place and the next launch starts from the last one instead of a blank page. One client described her launch afterwards as “just well executed”. Another wrote before we started: “Scaling income without scaling the right systems and support doesn’t create true success ... it just creates more pressure.” What we build together is a business you can read, so you know what will happen next and can plan your year, your holidays and your family around it. Because the change happens month by month, many women forget how it was before; one told me six months in, “I can hardly remember what I did this spring haha”. My goal from the first call is that you lead it on your own again.
Yes, and to be honest it is one of my favourite parts of the work. I am an experienced launch strategist and launch manager: I ran the operations of a USD 2M+ launch as COO with a small team, I have helped women run their very first launch and I have helped others get more out of launches they had run for years. What I don’t do is hand you one launch formula. I start from the launch you have already run, because it shows how your whole business works under pressure, and then we build the way of selling that fits your capacity: one bigger launch, a steady rhythm of smaller campaigns or launches with a layer underneath. A launch built that way can be a lot of fun, and the business around it fits the life you want.
If you already know you want support for next year, book a conversation about the Simplify & Reset™ Partnership. If you would like to start with one launch, the Launch Debrief reads it in full with you. If you are still exploring, the free Launch Fit Check shows the one weak spot to fix before your next launch. A VIP Intensive is available on request.
You can build an ambitious business and live a full life at the same time, but only when you stop building on autopilot and start building on purpose.
You are allowed to want more and to build it your own way. What makes that possible is a structure built around your life, and the place to begin is the launch you have already run.
Where to begin
Thirty minutes on Zoom about the Partnership. I listen first, then tell you honestly whether I think I can help and when we could begin.
Book a conversationThe Launch Debrief reads your last launch in full with you. Its fee is credited if you join the Partnership within fourteen days.
See the Launch DebriefThe Launch Fit Check takes 8 minutes: 16 questions, my reading under every answer and your weak spot before I ask for your email.
Find my weak spot