Do you remember the movie Fight Club? The one where Ed Norton shows up in the world as two different people, and the first rule of Fight Club is “you do not talk about Fight Club”?
(Stick with me - I promise this is relevant!)

You know that moment when someone casually asks, “How are things going, how’s business?” And without missing a beat, you reply, “Busy! But good!”

Deep down... you’re not really sure if you are “good”. But you say it anyway.
That’s your Fight Club moment.

You don’t talk about it - and why would you? Telling the truth opens up a whole can of worms. Where would you even start?
So, I’m going to talk about it for you…and with you.

I work with a lot of brilliant, big-hearted, intelligent female entrepreneurs and CEO’s who are secretly exhausted.
Not because they’re doing something wrong.
But because they’re doing too much.
Most of the time, they are doing too much of the wrong things.

Over functioning is a word I never really used until a few years ago. Now, I see it everywhere, I FEEL it everywhere. Every client discovery call, every other social media post and in many business-owners' faces, when I ask them how they are doing.

I even used to see it in myself, when I looked in the mirror.

It’s what happens when you’re the one holding it all together - the glue, the motor, the safety net. In family, in work and in life.
It can look like being the first one online and the last one to switch off.
It can feel like “If I don’t do it, no one will.”
In business, it often hides in plain sight - disguised as passion, dedication, or high standards.

I’m about to tell you something you already know…but I’ll say it anyway.
If everything depends on you, your business isn’t growing. It’s orbiting you.
And at some point, you’ll fly away…and if you keep going in that direction - coming back to yourself will be harder than ever.

One of my clients knows this feeling well.
She has created something incredible - a business that helps people, is making money, and is fully booked. Behind the scenes? She was managing every client relationship. Editing every deliverable. Fixing every fire.

She told me: “I thought needing help meant I wasn’t good enough to run this thing properly. Now I realise I was never meant to do all of it alone.”

She didn’t need more hustle. She needed more support.
Together, we created space for her to step into her role as a true leader - one who sets vision, holds boundaries, and builds a business that works with her, not against her.​
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