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The Journal

The Reset.

Essays on what your launches reveal about your business, and how to build it on purpose for the life it is meant to fund.

Simplify & Reset™

Read by phase

Every essay belongs to one of the four phases of Simplify & Reset™, the method I use with my clients, and the phases build on each other in this order. If one of them sounds like your business right now, that is a good place to start.

  1. Phase 1

    See It Clearly

    Reading your launch and the business underneath it

    Read the essays
  2. Phase 2

    Stop the Bleed

    Finding what quietly costs more than it returns

    Read the essays
  3. Phase 3

    Build the Container

    The structure, team and systems that hold what you carry

    Read the essays
  4. Phase 4

    Lead From the Front

    Deciding and leading as the owner of your business

    Read the essays

All essays

Natalie Hewett

Hi, I’m Natalie.

I’m a strategic partner for established women building online businesses across Europe, and I read every launch as a stress test of the whole business. Before this work I led more than 300 people across Switzerland, Germany and Austria, so these essays come from running a business as well as advising one. Keep in mind that every essay here is written for a woman who wants an ambitious business and wants to build it on purpose.

More about me →

The Launch Stress Test

Which part of your business has your last launch outgrown?

The Stress Test is free and takes five minutes. You score your business across six areas, and your lowest score shows you which part to adjust first.

Take the free test